Copywriting.
Excite and educate readers with captivating copy that converts.
From persuasive e-commerce copy to educational long-form content, I have a decade of experience writing for various industries and audiences. I strive to create compelling and entertaining content driven by an understanding of SEO-friendly best practices and the nuances that make copy truly sing.
Website & Product Copy
I provided copy and meta tags for a science lifestyle and accessories brand for their website and product pages, as well as copy for one of their physical products, a science sticker book. I advised this client on how a playful yet professional tone would demonstrate their brand mission of making science fun, while still resonating with their desired audience of students and young professionals. By performing keyword research and implementing SEO-friendly copy best practices, we were able to achieve the #1 organic ranking on Google for the keyword "science sticker book."
Articles & Guides
I write content for a gaming and community website focused on the Pokémon brand. My role involves researching and writing original articles, proofreading and editing the work of other contributors and maintaining a site style guide to ensure a cohesive brand voice and tone across the site. Additionally, I assist in inputting content into the site's content management system to help with timely content publication. It has been an absolute blast to be a part of this website's growth and development and to be able to use my copywriting experience for a project and brand that I have a personal passion for.
Educational Content
This article was for a company that sells products with a prestigious sustainable certification that allows customers to verify the amount of recycled materials used in each product. I wrote this article to educate readers on the topic which they may not have been familiar with. To achieve this, I structured the article into several strategic sections. First, I shared impactful statistics highlighting the demand for sustainable products in today's marketplace. Next, I explained how sustainable claims can be misleading, as they often adhere to different standards. Finally, I introduced the client's top standard of sustainable certification, positioning it as the go-to label to look for when purchasing eco-friendly products.
